These vehicles are becoming practical alternatives and hopefully will replace the conventional auto. You can already see the market shifting. Micro--compacts are selling out in record numbers and as the technology becomes cheaper, hybrids will … well… if you build it, they will come! I consider myself an environmentalist, but a free-market environmentalist. These two ideas are synonymous to me. “Green” can be profitable and the environment is a commodity that should be protected. I think that’s what you’re tapping into.